About the Band

FRETLAND, a sound where fragile alt-country builds to passionate gushes of indie rock. From the riverside town of Snohomish, Washington, FRETLAND has racked up more than a million streams with their aching ballads, leaf-strewn sound and gently spun secrets.

Their latest single, "Could Have Loved You," is a reverb-soaked dispatch from heartache. Kelly McCartney, host of Apple Country radio station Southern Craft Radio, called it "a beautiful heartbreaker of a song" when she premiered it last October. It leads FRETLAND's upcoming second album, Could Have Loved You, due March 26th on Soundly Music.

"This story is about two people who have moved on and will always wonder and always have love for each other," leader Hillary Grace Fretland — yes, her real name — told American Songwriter. "I feel like some live in a space where romanticism means only having space in your heart for one person. There’s nothing wrong with that at all. I just feel that I have made room for it to be more complex."

The nine enveloping tracks on Could Have Loved You tell similar tales of love lost and lessons learned. Produced by Nich Wilbur (Angel Olsen, Black Belt Eagle Scout) and mixed by Trevor Spencer (Father John Misty, Fleet Foxes), it's equal parts Nashville country and Northwest indie rock, dappled with the atmospheres of U.K. dream-pop.

FRETLAND released their self-titled debut in May of 2020. A swift success, the band garnered attention from Billboard, American Songwriter, The Boot, Gimme Country, Americana Highways and No Depression, who said, "this talented Americana band … has a bright future ahead of it." They embarked on a successful West Coast tour in early 2020, but subsequent tours in US and Europe were put on hold due to the pandemic.

Until FRETLAND can safely travel, they will continue to release tender, lovelorn music best suited for front porches and the crisp autumn dawn.